Inspired, Rohan dug through his own cloud backup and found an unfinished short he’d shot in college—a shaky road-trip film starring his then-girlfriend Maya, a dog, and a dented hatchback. He hadn’t touched it since their breakup. Uploading felt like launching a paper boat into the rain. He renamed the file, added a shy description, and hit “Submit.” The site’s uploader progress bar crawled, then leapt to completion.