As with any viral trend, the rise of the USVI Cutie has not been without friction. In March 2026, a major beauty brand launched a “USVI Summer” campaign featuring non-Caribbean models, which was swiftly called out by local influencers.
As with any viral trend, the rise of the USVI Cutie has not been without friction. In March 2026, a major beauty brand launched a “USVI Summer” campaign featuring non-Caribbean models, which was swiftly called out by local influencers.
As with any viral trend, the rise of the USVI Cutie has not been without friction. In March 2026, a major beauty brand launched a “USVI Summer” campaign featuring non-Caribbean models, which was swiftly called out by local influencers.