The "Anirudh Andrea" incident was a turning point for how social media users in South India consumed celebrity news. It moved away from traditional tabloid magazines and into the hands of the general public. The "Cancel Culture" Prototype
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: Two photographs were leaked showing the pair in intimate moments—one of them in a passionate lip-lock and another with Anirudh kissing Andrea on the cheek. The "Anirudh Andrea" incident was a turning point