For decades, the "mass market" was the holy grail. CBS, NBC, and ABC ruled the 20th century because they could deliver a single piece of content to 40 million people simultaneously. The goal was to appeal to everyone.
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The rise of the "creator economy" has dismantled traditional gatekeepers. Previously, a handful of studios and publishing houses decided what stories were told. Today, high-quality cameras and global distribution platforms allow anyone with a smartphone to become a media mogul. This democratization has led to a and niche content that would have been deemed "unmarketable" twenty years ago. However, it has also led to content saturation, making it harder for high-quality journalism and art to compete with viral, short-form entertainment. Technological Convergence For decades, the "mass market" was the holy grail
Now, go close those browser tabs. Pick one movie. Press play. You’ve earned it. This democratization has led to a and niche