Historically, popular media was linear. In the 20th century, families gathered around the radio or television at a specific hour to watch a specific episode. The power resided with a few gatekeepers: studio executives, network heads, and major record labels.
Predicts the copycat effect: the tropes, formats, and business models that other studios/creators will borrow.
: Platforms now use vast amounts of data to analyze consumer preferences, allowing them to tailor experiences and enhance profitability. The Convergence of News and Entertainment: "Infotainment"